#Brand mood board how to

Don't settle for any element that doesn't work for you on all levels. Your audience might never know all these details even exist, but they will find themselves engaging more with your content because of it. Making sure they reflect your brand or hoot concept and design.Īny way you can reinforce your story, however subtly, will give you better results. It can be helpful to choose your colour palette and name the shades you choose. Consider each and every component of your products or services and how they can be shown in overall themes and ideas. The softness of flower petals, the roughness of stone, the silkiness of a dress, the rich tones in jewellery, the patterns on venue walls and floors.

The fun is in the paring up of these elements to create another dimension to your story. Or you can go the opposite way and use many different colours and only one or two textures. They go hand in hand and I always consider them together, not as entirely separate elements.įor example, you can use one colour and many textures to create layers of meaning. It is a powerful way to combine colour, texture, fonts and images in a way that tells the story of your brand.Ĭolour and texture has always been at the forefront of what I do.

Journal if you find that useful - write down your random thoughts, one day they might just be the seed of an idea. Visit an historic house, go shopping, or wander previously unknown areas of your town or village.īreathe in new experiences, find new sources of inspiration. Instead read books and poetry, listen to new music, go to an art gallery, take a long walk somewhere new. The more you look at what everyone else has been doing (especially those you admire or look up to in your industry), the more whatever you design will become sort of pale imitation, or worse, a copy of someone else's work. You don't want to recreate what others have done, you want to burst with new ideas and creative freedom. No Pinterest, no Instagram, no trawling blogs that are directly related to your industry. When you first build your story idea do so away from your screen. Once you have breathed life into these characters and objects, then you can start to introduce the aesthetics, bearing in mind colour, mood, texture and ambience.Īvoid going down the route of comparison when creating your brand identity, styled shoot or brand imagery in general. Who was its intended recipient, did they ever receive it? Was it lost, or found? Who made it? Question every element and begin to build your story. If you have a beautiful ring for example, might you imagine where it was bought, when and by who. Then layer real or imagined details on top. The kernel of a brand or shoot idea can stem from the tiniest of moments or objects - a conversation with a lover, friend or family member something used every day, or found in a long lost box a building, a holiday or a building. My own styled shoots and brand identity have included a great many stories that have began life as a small part of my own experiences, a memory of my Grandmother's garden as a child, a family heirloom, a book I read, a painting I adored, a poem that spoke to me. This is what will make them unique, relatable and form connections with your potential clients. But this rarely (in my experience) leads to the sort of success we dream of. We are so conditioned in our 'Instagram filtered' lives into believing the aesthetics must come first.

#Brand mood board how to

So, how to create these stories? I often hear from my clients that they simply don't know how to create the story.

After all we are not creating beauty just for ourselves, art is there to be enjoyed by a greater audience. Positive reactions from the people you admire and respect, is a hugely fulfilling part of what we do. Often I hope also on a deeper level with people that will never be my clients.

I always begin my styled shoots or brand work with a story in my head, and from that a strong title and synopsis that is woven throughout all the elements I then fit together.īy retaining that story in my mind right from the start, the shoot always has meaning, a purpose, and an ability to make a connection with my potential clients. First and foremost when creating mood board for a brand I consider the STORY.